Field guide
A practical launch review
A 45-minute ritual for separating launch noise from product signal.
Start with promises, not charts
Write down the three promises your landing page made. For each, collect the strongest piece of confirming evidence and the strongest contradiction.
Read support before analytics
Quantitative data tells you where. Conversations often tell you why. Tag every support thread against a promise, then look for clusters.
Decide one change
A launch review that produces twelve initiatives has produced none. Pick the clearest constraint and run one bounded improvement.