What changed after our first 100 paying users?

The biggest change was not infrastructure—it was support as product research.

We started tagging every question by the promise it challenged. Three onboarding assumptions broke in the first month, and the fixes mattered more than our launch campaign.

What changed for you after the first real cohort arrived?

Support tagging is the highest-leverage thing we added too. Our launch campaign brought traffic; the tags told us which promise to fix first.